Advice / Leadership / Op-Ed / Technology/Marketing/Interest

Shopping On A Whim Leads To Marketing Vulnerability

It’s amazing how sometimes one can just walk into a mall without a “plan of action,” and leave, bags-full. Until this year, I rarely succumbed to the marketing tactics of retailers, but the more I learn about what’s actually happening behind-the-scenes (i.e. marketing mix; consumer behavior, product management and pricing, marketing communications, etc.), the more I … Continue reading