Advice / Leadership / Op-Ed / Conference Notes / TED Talk Notes

A Summary on Inspiration and Taking Action – Following Live Tweets from #TEDxUW & #DOT11 & #TEDxVan2011

We can’t always be in 3 places at once, but it’s exciting how technology can help us capture these moments and take us there. Crowdsourcing, oui? Today I will be following #DOT11 (Toronto) and #TEDxUW (Waterloo), and #TEDxVan2011. I’m going to keep notes  on some of the major themes I notice, my favorite quotes throughout … Continue reading

Advice / Leadership / Op-Ed / Technology/Marketing/Interest

Shopping On A Whim Leads To Marketing Vulnerability

It’s amazing how sometimes one can just walk into a mall without a “plan of action,” and leave, bags-full. Until this year, I rarely succumbed to the marketing tactics of retailers, but the more I learn about what’s actually happening behind-the-scenes (i.e. marketing mix; consumer behavior, product management and pricing, marketing communications, etc.), the more I … Continue reading